In the business world, ROI — Return On Investment — is a well-known acronym. It’s used to measure the financial return on the money you’ve invested in a venture or project. The higher the ROI, the more profitable the investment. But what if there was another way to think about investment? One that isn’t measured in dollars and cents, but in meaning, impact, and purpose? This is where ROSI comes in.
In the previous article, The Waking Up Master Plan, we briefly mention investors. Some may assume we’re referring to the traditional, profit-driven kind, the ones who look for financial returns and resist change. While it’s true that some investors may oppose the vision of Waking Up, those are not the investors we’re seeking. We’re not talking about the old-style investors but rather the ROSI investors — individuals who understand that true wealth is measured not in what you can acquire, but in what you can give.
What is ROSI?
ROSI — Return on Soul Investment — is not about building financial empires or accumulating more wealth. It’s about giving back. Not in the transactional sense of charity, but in the deeper, more meaningful sense of investing in the future of humanity, the Earth, and our collective well-being.
While traditional ROI focuses on the profit gained from an investment, ROSI focuses on the legacy you create, the positive influence you have, and the lasting difference you make. It’s not about what you can take, but what you can give to build a world that is abundant, sustainable, and just.
The True Value of ROSI Investors
In the traditional sense, investors usually seek returns in the form of financial profits, control, and assets. But the ROSI investor understands that true wealth is found in sharing — in building something that benefits everyone, not just oneself. These investors are ready to contribute their resources, knowledge, and energy to building something far greater than personal gain. They understand that the true return is not measured in numbers, but in the meaning they create. And that is exactly what is needed when they invest in the cities of light. The moneyless cities of the future. From those there will be no ROI, only ROSI.
In fact, there are quite a number of billionaires on the planet right now who have already earned enough and are satisfied with their wealth. They are no longer driven by the need for more. Instead, they seek to create something meaningful — a legacy that will endure beyond their lifetime. These are the ROSI investors we’re seeking — individuals who are ready to invest in a future where purpose, not profit, is the highest return. Together with governments willing to support this vision, they have the power to make this dream a reality.
ROSI investors are not motivated by the desire for more. Instead, they are motivated by the desire to give back to life itself — to regenerate the Earth, create abundant communities, and ensure that future generations have the resources and opportunities to thrive. They are the visionaries who understand that stewardship, not ownership, is the way forward.
And in this process, ROSI investors also invest in their own souls — deepening their connection to purpose, meaning, and the legacy they will leave behind. By giving back, they enrich not only the world but their own spiritual journey.
What Does ROSI Mean for the Future?
For ROSI investors, this is a call to action — to help fund the creation of Cities of Light — post-monetary, regenerative communities where abundance, cooperation, and purpose replace scarcity. These cities will be living laboratories of sustainability, innovation, and shared responsibility, designed to showcase how humanity can live in harmony with nature and each other.
By investing in ROSI, you are investing in a future where:
- Stewardship replaces ownership.
- Generosity replaces profit.
- Collaboration replaces competition.
- Abundance replaces scarcity.
- Love and Joy replaces fear.
The return on your soul investment will not be measured in financial terms, but in the depth of your contribution to the world. You won’t get richer — you’ll get deeper. Your legacy will be defined by your ability to help build a world where everyone has enough, and where the Earth is cared for as the precious resource it is.
The Invitation to ROSI Investors
If you’re reading this and you feel called to invest in a future like this — one built on love, purpose, and collaboration — then you are already a ROSI investor. It’s time to step forward and join those who are ready to create a new world. A world that works for all, where wealth isn’t about how much you own, but how much you give.
As mentioned in The Waking Up Master Plan, the world needs a new kind of investor. The time to invest in the future is now. What will your legacy be? The Return on Soul Investment is waiting for you.
Every contribution counts. By buying the book Waking Up, you are already a base-level ROSI investor — helping to spread the vision, share the message, and support the movement. Together, we can create a world where everyone has enough, and where the Earth is honored as our shared home.
Let’s change the world together.