Category: Launch

  • We Already Have (more than) Enough

    We Already Have (more than) Enough

    The Myth of Scarcity and the Truth of Global Abundance

    I asked ChatGPT a simple question:

    “What if all the world’s resources were distributed equally to every human — how much would each person get?”

    The answer stunned me. Shocked me. 


    Because it wasn’t based on utopian fantasy or futuristic technology. It was based on what humanity is already using today.

    In 2024, we consumed about 106 billion tonnes of natural resources — metals, minerals, fossil fuels, food, timber, plastics, and construction materials.

    If we shared that equally among 10 billion people — the projected global population in the world described in my book Waking Up every person would receive:

    10.6 tonnes of resources per year


    That’s 10,600 kilograms per person, every single year.

    Let’s turn that into real, tangible things.

    🏠 What a Family of Four Could Receive Every Year

    Let’s imagine these 10.6 tonnes of resources were shared among a typical family of four. What would they be able to build, eat, power, and own — every single year — if we simply distributed the world’s existing consumption fairly?

    🏡 Housing

    • Each person receives enough material to build a small home every 10 years
    • So a family of four could build one full home every 2.5 years
    • That’s the equivalent of a modern 80–100 square meter (860–1,075 sq ft) home — with solid structure, insulation, plumbing, windows, and roof.
    • In other words: each year, they could build 40% of a full, comfortable family house.

    Housing insecurity would vanish — not through charity, but through simple logic and fairness.

    🛣️ Roads

    • Each person gets enough for 5 meters of paved road per year
    • So a family of four could build 20 meters of road annually.
    • In just five years, that’s 100 meters of road — enough for a private driveway, bike lane, or access road to connect with others.

    🍽️ Food for All — and Then Some

    A family of four would receive over 16,000 kg of food per year — that’s more than 43 kg per day.

    That’s more than enough to:

    • Feed four people abundantly every single day. And some animals.
    • Eliminate hunger in every household
    • Still have surplus — even accounting for spoilage and waste.

    On a planet this productive, the fact that people still starve should be unthinkable. And yet, here we are.

    Powering a Comfortable Life

    Each family would receive enough energy resources annually to:

    • Drive several thousand kilometers
    • Power lighting, refrigeration, cooking, heating, cooling, and digital devices.
    • Run all essential appliances without strain.

    No one needs to live in darkness.
    No one needs to burn firewood to boil water or freeze in winter — unless our system forces them to.

    📱 Consumer Goods in Stunning Abundance

    With current global output, each family of four would receive over 4 tonnes of consumer goods every year — that’s the weight of a large SUV, made up of electronics, clothing, furniture, and household appliances.

    Just for perspective, every year a family could get one of the following:

    • ~14,000 smartphones
    • ~1,700 laptops
    • ~60 refrigerators
    • ~2,800 pairs of jeans
    • ~84 dishwashers
    • ~400 TVs
    • ~24 motorcycles
    • ~3 cars
    • ~2 small boats


    I know, this seems insane and unbelievable. But these are numbers chatGPT has produced based on hard factual stats found online. 

    Obviously, no one needs this much.


    That’s the point.

    🤯 We’re Not Running Out — We’re Overflowing

    If every person on Earth received an equal share of what we currently extract and produce, we’d all be living in high abundance, comfort, security, and dignity.

    This isn’t some green fantasy. It’s already happening — we just aren’t doing it fairly.

    And here’s the kicker:


    This is based on our current, wasteful, inefficient, throwaway system.

    Everything truly needed — and much of what we desire — could be freely available to all.
    Not in the future. Not after some miracle. But now.
    The Earth already gives us more than enough.

    The only reason we don’t see it is because we’re living under the wrong system.

    Capitalism isn’t malfunctioning — it’s functioning exactly as designed:
    to make the rich richer by extracting value from the rest.

    If we simply shared fairly, designed wisely, and prioritized human need over profit,
    there would be no scarcity — only abundance, dignity, and freedom.

    And perhaps the most astonishing part of all this?

    🌱The Planet Is Still Here — And That’s Miraculous

    Despite our extreme overconsumption — 106 billion tonnes of resources extracted every year — the Earth is still here.
    We are still here.
    Forests still stand. For now.
    Animals and insects still survive. For now.

    The oceans are here still.
    Many wild ecosystems continue to breathe, against all odds.

    It’s a testament to the planet’s resilience… and a source of real hope.

    But it must not become a resting pillow.

    This level of extraction is not sustainable. Not because humanity needs all of it — but because the monetary system demands it.

    We don’t consume because we lack.
    We consume because the system profits from turnover, waste, and artificial growth.

    We mine, cut, burn, and discard — not to meet human needs, but to feed the engine of profit.

    So let this simple truth echo loud:

    The world has more than enough. But the economy doesn’t let us act like it.

    And that is why we need a new way forward — one rooted in purpose, fairness, and intelligent design.

    That’s the world I imagine in Waking Up.


    That’s the conversation this book hopes to begin.

    If you are curious about what this future might look like then you can find out in the book that is available now:

  • A Heartfelt Thank You – And What’s Next

    A Heartfelt Thank You – And What’s Next

    Today I just want to take a moment to say thank you — to each and every one of you who has preordered Waking Up, shared the link, talked about it with friends, or simply followed this journey. Your support has meant more than I can say.

    As of today, the preorder phase is over as Waking Up was officially launched yesterday. The ebook is now available at its normal price of $4.99 — a price I plan to keep stable. I don’t want the price to go up and down like in some campaigns. My hope is to keep it affordable, so as many people as possible can access the story and its message.

    Also, the ebook will shortly be available on more than just Amazon! If you prefer Apple Books, Kobo, Barnes & Noble, or another platform, you can now find Waking Up there too. The book is now also available as paperback on Amazon. (You can use this link to find your preferred store:

    Whether you just discovered this project or have been following along for years, thank you for being part of this vision. The world of Waking Up is only just beginning — and I’m grateful to share it with you.

    And just briefly — why did I write this book?

    I wrote it as a test.

    A quiet invitation.

    A question to humanity:

    Are we ready for something new?

    If we truly are, I believe it will be reflected in how many discover this book in the months and years to come. And maybe, just maybe, that discovery will spark something deeper.

    Thank you for being here.

    For reading. For caring.

    For imagining a better world with me.

    H

  •  Countdown to launch:  Day 7 –  1 day left to launch

     Countdown to launch:  Day 7 –  1 day left to launch

    Only one day left! 🚀 This is your last chance to preorder Waking Up before the official launch tomorrow!

    Preordering today not only guarantees you the special launch price — it also helps boost the book’s visibility when it goes live. Every early order makes a real difference! 🙏✨

    ORDER HERE


    To celebrate how close we are, I’m sharing a powerful moment from Chapter 7. Greenhouse, where Benjamin Michaels faces the breathtaking transformation of a world he no longer recognizes… and begins to wonder if he still has a place in it.
    Here’s today’s excerpt:

    7.  Greenhouse

    Benjamin Michaels staggered into what he once knew as his office—a place where deals had been struck, fortunes amassed, and empires expanded. Now, his sanctuary of power and influence had been transformed beyond recognition.

    The smell hit him first. Damp earth, the faint sweetness of blooming flowers, and a sharp tang of citrus filled the air. The sterile, corporate atmosphere he had once cultivated was gone, replaced by something warm, organic, and… alive. He looked up, and sunlight filtered through glass panes high above, bathing everything in a soft, golden hue.

    Rows of lush greenery surrounded him. Papaya trees stretched toward the ceiling, their vibrant fruits hanging like ornaments. Vines crawled along the walls, their tendrils weaving intricate patterns. Brightly colored flowers he couldn’t name formed splashes of red, yellow, and violet amidst the green. Water trickled softly somewhere, its sound blending with the rustling of leaves. 

    Ben stood frozen, his heart pounding in disbelief. His old desk—the mahogany monstrosity that had once been the centerpiece of the room—was gone. In its place stood a simple table made of polished bamboo, its surface adorned with a cluster of small potted plants and a little box projecting some kind of holographic data feed. 

    He stumbled forward, brushing against a vine. “What the hell is this?” he muttered, his voice hoarse. 

    A voice answered from behind him. “It’s a community greenhouse now.”

    Ben spun around. A man in his late forties stood there, his face weathered but kind, dressed in a loose shirt and pants that looked as if they’d been designed for practicality over fashion. He carried a small watering can in one hand and a pair of gardening shears in the other. 

    “Who are you?” Ben asked, his tone sharper than he intended.

    “Daniel,” the man replied, setting down the watering can. “I’m part of the team that maintains this place. It’s a community effort.”

    “A community effort?” Ben repeated, his voice filled with disbelief. He turned back to the plants, his gaze falling on a papaya tree. “This was my office,” he said, his voice trembling. “And my daughter’s inheritance…”

    Daniel was quiet for a moment, then spoke gently.

    “It still is, in a way. Just… not the way you imagined.”

    He gestured around them, to the trees, the vines, the soft trickle of water.

    “She inherits this too. All of us do. The whole planet. It’s not about property anymore. It’s about shared stewardship. No one owns it — we belong to it. To the planet.”

    We’ve read about you. Benjamin Michaels, right?”

    Ben nodded numbly. 

    “You’re part of history,” Daniel continued. “What you built… it helped pave the way for the systems we have now. The world changed. It had to. The way things were… it wasn’t sustainable.”

    “So you tore it all down?” Ben snapped, gesturing wildly at the greenery. “Turned it into this… this jungle?”

    Daniel’s expression didn’t waver. “We didn’t tear it down. We grew something new. Something sustainable. Everyone here shares in the work, and the harvest. It’s a place of abundance and sharing, not competition and hoarding.”

    Ben felt a lump rise in his throat. His legs wobbled, and he sank into a nearby bench—a simple, sturdy thing made of reclaimed wood. He buried his face in his hands, trying to steady his breathing. 

    The memories came flooding back: the deals closed in this very room, the laughter of his team as they celebrated their successes, the nights he’d spent alone, plotting his next move. And now… now it was all gone. 

    “I don’t belong here,” he whispered devastated, more to himself than to Daniel. 

    Daniel didn’t sit down but stood nearby, giving Ben space but staying close enough to be a quiet presence. “It must be hard,” he said gently. “Waking up in a world that feels so different. But you’re here now. Maybe that means you have a part to play in it. Here, have some papaya, they’re just ripe” he said, handing Ben a plate with orange papaya cubes and a fork.

    Ben looked up at him, his eyes glistening. He wanted to argue, to tell Daniel he was wrong. But deep down, he knew the man was right. He was here. For better or worse, this was the world he had woken up to. And as much as it terrified him, a part of him couldn’t help but wonder what his place in it might be. The papaya tasted good, hungry as he was.

    For now, though, the only thing he could do was sit and eat papaya, try to breathe, and wonder… What had the rest of the world come to..?


    History is made by those who dare to dream. Preorder Waking Up today — tomorrow, a new world awakens. 🚀🌍

  •  LAUNCH COUNDOWN: Day 6 – Just Two Days Left to launch

     LAUNCH COUNDOWN: Day 6 – Just Two Days Left to launch

    A Glimpse of New York… 100 Years later...

    Yesterday, on day 5, I shared the first 10 pages of the first chapter set in the future; chapter 5. Panic — Ben waking up and panicking  in a world transformed.

    Today, I want to take you a little further with chapter 6. New York,
    Into what was once the heart of Ben’s world.
    But now into a city that has… evolved.

    This is just a glimpse of what’s coming.
    In just 2 days, the full story is yours if you preorder it now for just $0,99:

    Transitioning from the last paragraph of chapter 5:

    The capsule began to slow, a soft hum filling the air as it approached the Velocity Terminal in New York City. Ben leaned forward, his heart pounding with a mix of hope and trepidation. What would he find in the city that had once been his home?


    ———

    Here are the first 3 pages of chapter 6. Enjoy.


    6. New York

    Benjamin stepped out into a world unrecognizable. Towering green walls dripped with vines, and sunlight filtered through vast canopies of trees that lined the streets. The air smelled fresh, like after a summer rain, and the low hum of activity came not from honking cars or thundering motorcycles but from people laughing, talking, and working together in the open spaces.

    Everything was immaculate yet alive. Areas of neatly tended grass stretched between the buildings with clusters of trees and vibrant shrubs, while wildflowers peeked through in charming, untamed bursts. Some of the old buildings still stood, preserved as relics of the past, but the spaces between them had been reimagined as lush forests. Cozy, meandering pathways wound through the greenery, dotted with people walking, biking, and pausing on benches to enjoy the serene atmosphere. The fumes Ben was used to from New York was gone, replaced by fresh forest air.

    As Ben stepped onto a meandering path, the city unfolded before him like a living, breathing canvas of color and motion. The people were as varied as the wildflowers and trees lining the pathways, each an expression of individuality unbound by convention. A man strolled past wearing a deep green jacket with intricate leaf-like patterns embroidered into the fabric, his boots softly crunching against the gravel. Nearby, a woman walked with confidence in a dress that refracted light into faint rainbows, the effect subtle and mesmerizing as the sunlight caught its edges.

    A child skipped ahead, dressed in what looked like a patchwork of vibrant, hand-painted fabrics, each square a tiny story. Her hair was adorned with glowing beads that pulsed softly in rhythm with her steps. Two others followed her, one in a sleek jumpsuit of smooth, matte material that hugged their form, the other in a loose tunic and trousers, dyed in shades of blue that seemed to mirror the sky above.

    Ben’s attention was drawn to a young woman weaving gracefully through the crowd. Her movements combined the elegance of ballet with the fluid power of gymnastics, as though the pathway was her stage. She leapt and turned with effortless precision, her long, flowing garment trailing behind her like a whisper of wind. The fabric shimmered faintly, catching the light in fleeting moments but remaining understated. Those she passed paused to watch, their smiles warm and appreciative of the spontaneous performance.

    Above them, a young man on a floating platform sailed gently over the crowd, his outfit a simple blend of earthy tones that harmonized with the greenery below. He waved at those on the path, his expression serene, as the platform adjusted its height to navigate the curves and archways of the park-like setting.

    Everywhere Ben looked, the city thrummed with life and creativity. No one hurried, yet the streets were alive with energy—conversations, laughter, song, and the occasional melody from a handcrafted instrument carried on the breeze. It was unlike anything he’d ever seen: a world not just alive but flourishing, every person a brushstroke in a masterpiece of humanity.

    Above the grass-covered streets, sleek golden, egg-shaped Anti-Gravity Vehicles (AGVs) glided soundlessly, their motion so smooth it was almost hypnotic. They emitted no noise, no pollution—just an elegant, purposeful presence that complemented the diverse scene below. Humanoid robots moved among the gardens, pruning bushes and tending to flowers, but they weren’t alone. Humans worked alongside them, their interactions harmonious and unhurried.

    It was like stepping into a vision of paradise. 

    But to Ben, the sight brought a different sensation—something cold brushing against the edge of his thoughts.

    The robots were elegant, sure, moving with a strange fluidity, even grace. Their gestures mimicked human care as they trimmed leaves or handed tools to gardeners. One even knelt to tie a child’s sandal before continuing on its way.

    But rather than feeling inspired, Ben felt something twist inside him.

    “They’re doing the work,” he thought. “All of it.”

    He scanned the area again. No one seemed in charge. There were no supervisors, no bosses, no payroll, no urgency. The people nearby were smiling, exchanging ideas, experimenting with new plants, sketching designs on invisible screens in the air, but the labor—the maintenance, the heavy lifting, the tedious bits—seemed to fall on the machines.

    In his world, work had meant survival. Money meant security. And jobs—however soul-sucking—had given structure, purpose, identity.

    “If the robots are doing everything,” he wondered, “then what do people do? What am I supposed to do?”

    He looked down at his own hands, suddenly hyper-aware of their stillness. For the first time since waking up, he didn’t just feel out of place—he felt obsolete.

    Ben’s feet carried him forward, almost without thought, as he took it all in. His awe was tinged with disbelief and confusion, his mind struggling to reconcile this idyllic city with the chaotic New York he remembered. Then, through the haze of wonder, his eyes locked onto a familiar landmark: the Freedom Tower.

    ———

    Do you like this and are curious for more..?
    In just 2 days, the full story is yours if you preorder it now.

    👉 Preorder Waking Up for only $0.99 before the launch on May 2: